Informing decisions though custom market research.

Brand Health Audit

Before either charging ahead or making a left turn, it’s essential to understand a brand’s current health condition. How do customers view it? What is the competition doing better? Where are the opportunities to improve? Our multifaceted brand health audit can provide greater understanding into new product introductions or line extensions, developing marketing plans and creative campaigns, pricing and overall investment strategies.

Key Brand Health Audit Segments:

• Customer Satisfaction
• Voice of Customer
• Category Needs Assessment
• Digital Audit
• Social Audit
• Media Audit
• Competitive Audit
• Message Audit

Prospect & Customer Optimization

How can businesses convert prospects into buyers? Understanding the customer experience is essential to build brand share and achieve superiority across the competitive landscape. TRC’s intelligently designed research tactics help clients understand the physical makeup of prospects as well as existing customers to ensure messaging is targeted, relevant and motivating.

Customer Optimization Strategies:

• Predictive Modeling
• Customer/Prospect Segmentation
• Customer/Prospect Profiling
• Brand/Category Strategy
• Transactional Analysis
• Message Testing

Marketing Claims Validation

When seeking a distinctive marketing claim for your packaging, website or collateral, validation of the claim is critical to protect your assets and your business. An upfront investment to ensure the claim is legally sound can help protect you from lost legal battles, embarrassment and costly reproduction of materials. TRC works collaboratively with your legal and regulatory team to uphold claims under the scrutiny of competitors or administrative boards.

Market Potential Evaluation

Any company considering launching a new product must first determine if there’s room and interest in the market. An attractive market opportunity is one that has significant value potential and relatively few challenges in capturing that value. To evaluate the potential of any market opportunity, TRC examines six key areas.

Propelligence® is a proprietary service, in collaboration with Scullion Strategy Group, that helps businesses in the animal health and life science industries assess a product’s market potential prior to investment.

Channel Needs Assessment

When considering distribution channels, businesses should always take into account how buyers want to receive their products. Would they prefer to buy online, order from direct sales reps or browse in a store? Would it be more profitable to sell directly or through a marketing intermediary? TRC will meticulously examine your distribution channel options, incorporating potential sales market data and factoring in the price per product as well as the cost of distribution by service provider type.

Channel Assessment Areas:

• Industry Insight Research
• Competitive Insight
• Market and Communication
• Service Providers, Distributors, Retailers/Ecommerce

Attrition Evaluation & Retention Optimization

Analytics help brands understand many of the purchase behaviors, cycles and other key drivers that impact retention. Identifying where and why customers drop out of the purchase funnel and which customers offer the highest value are both essential to developing a sound retention strategy. By researching purchase frequency metrics, TRC can help you focus tactics on high-value customers who require less effort and yield higher profits.

Primary Attrition & Retention Considerations:

• Customer Loss Triggers
• Early Intervention Strategies