Trone Research and Consulting

What’s happening in research, consulting and our core industries?

The more informed you are, the better equipped you will be to make confident business decisions. That’s our POV.

Nutrition study findings featured in Today’s Veterinary Business

A new interactive research-based simulation model to assess a product’s true market potential.

US digital and branding agency Trone Brand Energy has launched a full service firm called Trone Research + Consulting (TRC), led by former CMI President and COO Scott Layne.

Missed Fetch dvm360 in Virginia Beach, or didn't make it to these sessions? Here's a taste of veterinary practice management and medicine tips all over the place at the show ...

Using flash cards to learn is a fun brain game for children, but they could hold a lesson for you too when it comes to understanding cat owners.


Doug Barton, President & CEO

Doug Barton

President & CEO

Doug is a career research, analytics and brand marketing executive with more than 35 years of experience working with Top 50 market research firms, Fortune 500 companies and marketing firms on client and supplier side.

Read More

He is a leader and advisor with a proven track record of solving business challenges for start-ups as well as small to large businesses across the world. Doug’s industry experience spans across hospitality, telecom, CPG, financial services, insurance, textile and apparel, turf and ornamental, animal health and retail.

Kimberly Ness

Kimberly Ness

SVP, Insights & Marketing

With 25+ years of experience across research, branding and marketing, Kimberly has the unique ability to transform complicated data into a simple strategic plan that achieves results.

Read More

She has led marketing efforts for global and national brands and has a specialty in animal health, working with brands like Zoetis, Boeringer Ingelheim and Mars Petcare. She is known as an industry thought leader and has been a featured speaker at Global Pet Expo, AAHA, CBI, Brakke Consulting and Fetch, a dvm360 conference.

Tom Minsel

Tom Minsel

PhD, Head of Research & Data Science

Tom is our PhD Statistician and master data miner with 25+ years in direct marketing, customer targeting, modeling and research design.

Read More

His areas of expertise include statistics, applied and theoretical measurement, psychological research, survey research, summative and formative evaluation, SAS, sampling, trend analysis and generally all things analytics. Tom oversees more than 65 comprehensive studies each year to help clients better understand their customers.