Trone Research and Consulting

We’re proficient in providing data-driven direction.

The Trone Research + Consulting team is an authority on performing intricate research to help clients achieve their marketing objectives. Whether your operation is local or global, we can help you decipher the numbers to put you on the right path.

Industries Served

  • Animal Health

  • Apparel

  • Financial Services

  • Furniture

  • Hospitality

  • Human Health

  • Industrial Manufacturing

  • Insurance

  • Life Sciences

  • Pet Care

  • Retail

  • Telecom


  • American Animal Hospital Association
  • Abaxis
  • American Feed Industry Association
  • AMIN Worldwide
  • Ark Naturals
  • Association for Pet Obesity Prevention
  • Becton Dickinson
  • Boehringer Ingelheim
  • Boy Scouts of America
  • Carolina West Wireless
  • Century Furniture
  • Ceva
  • Convetra
  • Elanco
  • ePEERS
  • Food Science Corporation
  • French Toast Apparel
  • Greenies
  • Pill Pockets
  • Greensboro Imaging
  • HealthTex
  • Heska
  • IAMS
  • Ingersoll Rand
  • Interceptor
  • ISK
  • Jacobsen
  • LifeLearn
  • Marriott
  • Mars Fishcare
  • Mars Petcare
  • Mars Symbioscience
  • Medcost
  • MediVet Biologics
  • Merck
  • Merial
  • Michelin
  • Michelson Found Animals
  • NCBiotech
  • North State
  • Nufarm
  • Nutro
  • Perrigo
  • PetArmor
  • Rockwell Tools
  • Royal Canin
  • Sanicat
  • Schiffman’s
  • Sealy
  • Sentinel
  • Standard Process
  • Susie’s Hope
  • Syngenta
  • TED
  • Tetra
  • VCA
  • Veterinary Pet Insurance
  • Virbac
  • Zoetis
Scott Layne

Scott Layne


Scott is a senior research practitioner with more than 25 years of experience with Top 50 market research firms such as Bellomy Research and M/A/R/C Research.

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He is a poised and respected industry leader with a proven track record of solving business problems for Fortune 500 companies. Scott’s extensive research experience spans consumer products and services in B2C and B2B industries, including telecom, utility, CPG, automotive, financial services, travel and leisure, retail, textile/apparel and pharmaceutical.

Our one lab advantage means one team, one call, one lab for all your testing needs, making it convenient for both you and your patients.

Kimberly Ness

SVP, Insights & Marketing

With 25+ years of experience across research, branding and marketing, Kimberly has the unique ability to transform complicated data into a simple strategic plan that achieves results.

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She has led marketing efforts for global and national brands and has a specialty in animal health, working with brands like Zoetis, Boeringer Ingelheim and Mars Petcare. She is known as an industry thought leader and has been a featured speaker at Global Pet Expo, AAHA, CBI, Brakke Consulting and Fetch, a dvm360 conference.

Tom Minsel

Tom Minsel

PhD, Head of Research & Data Science

Tom is our PhD Statistician and master data miner with 25+ years in direct marketing, customer targeting, modeling and research design.

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His areas of expertise include statistics, applied and theoretical measurement, psychological research, survey research, summative and formative evaluation, SAS, sampling, trend analysis and generally all things analytics. Tom oversees more than 65 comprehensive studies each year to help clients better understand their customers.