Finding the right path comes easier with experience.

Understanding industry dynamics is critical to revealing opportunities for our clients. Trone Research + Consulting (TRC) specializes in the following areas so we can use our previous experience to your advantage.

Industry Specialties

Animal Health
Pet Care
Hospitality
Telecom
Human Health
Industrial Manufacturing
Life Sciences

TRC has experience in a variety of other industries. If your industry is not listed, contact us to find out if we have the expertise to serve your needs.

Animal Health Expertise

We have a special place in our hearts for pets and the products and service providers that help keep them happy and healthy. For more than 25 years, our team has partnered with some of the most highly regarded pet and animal health companies in the industry. Our history in this industry allows us to provide valuable insights and enhanced consultative services to address business and brand challenges.

Affiliations and Partnerships

Experience

Have a business or marketing challenge or question?

Contact us.

336.819.6933 kness@troneresearch.com

Doug Barton

President & CEO

Doug is a career research, analytics and brand marketing executive with more than 35 years of experience working with Top 50 market research firms, Fortune 500 companies and marketing firms on client and supplier side.

He is a leader and advisor with a proven track record of solving business challenges for start-ups as well as small to large businesses across the world. Doug’s industry experience spans across hospitality, telecom, CPG, financial services, insurance, textile and apparel, turf and ornamental, animal health and retail.

Kimberly Ness

SVP, Insights & Marketing

With 25+ years of experience across research, branding and marketing, Kimberly has the unique ability to transform complicated data into a simple strategic plan that achieves results.

She has led marketing efforts for global and national brands and has a specialty in animal health, working with brands like Zoetis, Boeringer Ingelheim and Mars Petcare. She is known as an industry thought leader and has been a featured speaker at Global Pet Expo, AAHA, CBI, Brakke Consulting and Fetch, a dvm360 conference.

Tom Minsel

PhD, Head of Research & Data Science

Tom is our PhD Statistician and master data miner with 25+ years in direct marketing, customer targeting, modeling and research design.

His areas of expertise include statistics, applied and theoretical measurement, psychological research, survey research, summative and formative evaluation, SAS, sampling, trend analysis and generally all things analytics. Tom oversees more than 65 comprehensive studies each year to help clients better understand their customers.