Greensboro, NC – June 25, 2020 – The Scullion Strategy Group, LLC (SSG) and Trone Research + Consulting, LLC (TRC) today announced an exclusive partnership to bring Propelligence™ to the animal health and life science industries. Propelligence is a unique service that uses a 4-stage methodology and simulation model to assess a product’s true market potential. Together, SSG and TRC are changing the way product concepts are valued - one of the most critical steps in bringing any new product to market.
The methodology incorporates business case scenario planning with insight and quantitative market research to create a deep understanding and actionable insights of a product’s revenue potential. It also defines how the product should be positioned and what product claims will make it most appealing. Propelligence™ gives company stakeholders an in-depth analysis and projected value so they can make well-informed decisions on their go-to-market and/or clinical development strategies.
“Propelligence™ has proven very successful for a number of our clients”, says Sherry Scullion, President and CEO of SSG. “Some of our clients have utilized it as an independent third-party assessment for investment pitches, some have leveraged it for commercial partner negotiations, while others have used it to determine the viability of a product concept to justify R&D investment and clear guidance on their clinical development strategy.”
SSG and TRC have a long history of collaboration, each bringing their own area of expertise to the partnership. SSG develops and launches new innovations into the animal health and life science markets while TRC provides custom research and analytics services in the animal health, pet and retail industries. Together they have collectively worked on the successful launch of nearly 50 brands in the animal health and pet retail markets.
“Propelligence™ is the ideal tool to confidently assess product concepts especially during times of business uncertainty”, says Doug Barton, Founder and CEO of TRC. “We believe that Propelligence™ will become the new industry standard for start-ups, large animal health corporations and investors who need validation of a product concept and its potential opportunity before they make an investment.” To learn more about Propelligence™, visit ScullionStrategyGroup.com/Services or TroneResearch.com/services.
