The same report forecasts that pet pharmaceuticals will be one of the highest growth areas of pet retailing over the next 10 years due to increased over-the-counter drugs and interest by chain retailers.
For the majority of dog and cat owners, their veterinarian’s clinic pharmacy is the primary pharmaceutical purchase location, but new veterinary sales data from Brakke Consulting, Inc., in collaboration with Trone Research + Consulting, shows the extent of transitioning pharmacy revenues from the veterinary clinic pharmacy to online and retail pharmacies.
For more animal health pharmaceutical marketing insight please contact Kimberly Ness for a copy of the white paper outlining the veterinary pharmacy revenue transition.
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Veterinarians discuss medications and health-related services with clients every day, but they’re not always as confident about recommending pet foods, treats and supplements, especially if they don’t carry the product in-clinic. In fact, many veterinarians are actually worried that endorsing a product they don’t carry will hurt their bottom line or take valuable visit time that should be used to discuss something more important.
Here’s yet another article about marketing to Millennials. You already know they use social media. An article from the Wall Street Journal shows that Millennials spend almost 8 hours a day using social media. What you may not know is that one of the biggest mistakes in marketing is lumping Millennials into one big category. According to research by Curalate, there are 14 distinct Millennial personas, and at Trone Research + Consulting, we know how to create content to get the attention of each one of them. There’s a Millennial called “The Boss Babe.” She probably has a dog. So does “the Quarter-Life Crisis,” because pets make everything better.
Many veterinarians have expressed concern about pet owners using the internet to seek advice about pet healthcare rather than visiting a veterinarian for an examination of their pet by a professional. Veterinarians fear that pet owners may even reduce their visits to the clinic due to the abundance of information readily available online. These concerns are understandable. But need veterinarians fret?
